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Nomacorc Selects HC
(11-28-2001)
FOR IMMEDIATE RELEASE
November 28, 2001
Contact:
Don J. Huffman, HuffmanCom, don@huffmancom.com, 707 257-2585
NAPA CREATIVE FIRM PARTNERS WITH NOMACORC FOR
SOPHISTICATED MARKETING AND DESIGN STRATEGIES
NAPA, CA - Nomacorc LLC, an international synthetic wine cork manufacturer based out of North Carolina, USA has selected Huffman Communications (HuffmanCom) of Napa, California to serve as their marketing and communications agency. Initial projects include: public relations, web presence, sales communications and various advertising assignments.
The agency relationship commenced when Nomacorc contacted HuffmanCom, "we were in search of a design firm that would offer fresh creative ideas and full marketing and advertising support," says Marc Noël, CEO of Normacorc. "Our corks are used successfully in over 20 countries throughout the world so it's important for us to utilize an agency that can continue to move us forward."
Concerned about the finite natural resources of traditional cork, Marc's father Gert Noël, began synthetic cork development in 1988. "My father put together a research team with one mission - to develop a synthetic closure that would allow the conservation of natural cork resources, as well as not impart any flavor to the wine," says Marc Noël. He added the importance of other issues, such as "extraction, TCA levels in wine, and the usability with regular corkscrews." In 1998, Noël's dream of changing the cork industry came to fruition.
Don J. Huffman, president of HuffmanCom believes that innovative companies such as Nomacorc are revolutionizing the way wine connoisseurs perceive synthetic corks.
"Nomacorc has mastered the techniques of developing synthetic cork by emulating the physical properties of traditional natural corks, yet outperforming them on many levels." Huffman says his team is excited about the recent partnership and is equally jazzed about the industry.
Nomacorc LLC is currently an independent company, but was originally a subsidiary of Nomaco Inc, a company specializing in the extrusion of engineered plastics. For more than 30 years, Nomaco has specialized in manufacturing a diverse line of products for the automotive, packaging, toy and construction industries.
Other HuffmanCom clients include ExceptionalWines.Com, DaviesGate.com, Coors Brewing Company, and The Vintage Bank. HuffmanCom is located at 68 Coombs Street in Napa and can be reached at: www.huffmancom.com or (707) 257-2585.
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