De Credico & Associates covers the entire Northern California marketplace and is in all classes of trade. Our marketing area North to South is the Oregon border to Bakersfield, California. From East to West it is from San Francisco to Reno, Nevada. Our objectives in the marketplace are basic and simple... distribution. Once this core component is accomplished, we then address vital other retail issues such as: Schematic integrity Pricing/shelf tags Merchandising (IRC's, Racks, etc.) Communication (with store personnel) Competitive feedback Action Plans on DSR's